HUMAN LEARNING - NATURAL DRIFT TO LOOSE COMMUNITIES OF PRACTICE

HUMAN LEARNING - PROFESSOR CONCEDES CoP AS GOLD STANDARD IN EXECUTIVE DEVELOPMENT

 HUMAN LEARNING - 3,000 CoPS AT CATERPILLAR WORLDWIDE

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SPEED TO KNOWLEDGE ... NOT SPEED TO MARKET
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SOLUTION

1.    Involve frontline staff and training staff (even customers) in the final phase of development... not a month before the new product is to be sold . Don't surprise your sales people. Often product is in a new market sector. Takes months for salespeople to translate new technical specifications and sense the dynamics of a new market. Introduce them early to the complexity of the business problem that is to be solved without needing into the micro-detail of the new product. Train early on details of the nature of new customer groups and how the product is likely to be delivered

2.   Cross-functional dialogue- frequent, unhindered, accessible communication between functions. Eradicate silo-mentality.

3.   Use multiple training tools -no one tool alone is adequate :
classroom training, online learning groups, CD and online training,
online databases (knowledge management portals). "We could not
do it without the internet," declare global executives.

4.   Comprehensive content options (breadth)... competitor knowledge, market positioning...and not just for your sales people.

SUMMARY

Must practice the dual capabilities of time to knowledge and time to market. Integrate and align them for successful product launches. Manager and staff motivation as well as company survival is at stake.

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