Entered
20/05/03
SCIENTIFIC
EVIDENCE FOR EXPERIENTIAL LEARNING MODEL AMONGST BUSINESS PROFESSIONALS.
Loo,R.(2002) A Meta-Analytical
Examination of Kolb's Learning Style Preferences Among Business
Majors. Journal of Education for Business
p252-256
It
is now been clearly proven that knowledge workers have atleast
one of four established learning styles that they need to understand
and capitalise on.
Loo
collated valid data from eight studies including his own ('meta-analysis')
totalling a large sample size of 1,791 students to validly determine
business learning style preferences. He was then able to validly
determine learning style differences between certain professional
groups including Accountants, Finance Managers and Marketers.
KM practitioners need to understand this theoretical grounding
to then design effective learning and communication vehicles for
their staff. Without it, any KM initiative is guesswork and likely
to be flawed.
Experiential
learning is the predominant human learning model espoused by learning
experts, taking on a social constructivist view of life-long learning
(see KM Tutorials for more). Loo used David Kolb's established
Learning Styles Questionnaire that elucidates a professional's
dominant learning style out of a possible four. What would he
find ? Do business professionals particularly gravitate to one
of the four learning styles as illustrated in the hypothetical
diagrams below ?

This
is a unique business study because it compiles not only one's
own research but seven other valid research studies into one summative
study. This 'meta-analysis' is often used to obtain a statistically
large enough sample size to make valid conclusions. It is often
used in healthcare research to determine effects of medications
or other interventions on a patient's health. For minimising reader
bias, a description of the learning styles will be left after
viewing the following results to the study. The four learning
styles will temporarily be named respectively...
RESULTS



View
Overlapping Slides Orientation.
Learning
Styles Description: Alpha (orange) - Accomodator style, people
who primarily learn from "hands-on" experience and "gut"
feelings rather than from logical analysis. Beta (purple) - Diverger
style, people who primarily learn from viewing their concrete
experiences from many points of view. Gamma (brown) - Assimilator,
people who primarily consider various view points and formulate
new ideas, principles and theories from them. Delta (red) - Convergers,
people who learn primarily by testing theories in practical ways.
Business
students had a relatively even spread of learning styles.
There
is a significant difference within and between the various business
majors regarding learning style preferences. Finance major students
preferred Assimilation more than Diverging. Accounting major students
preferred Converging more than Accomodation. Marketing major students
preferred both Converging and Diverging although there were no
significant differences amongst the learning style preferences
here. Nevertheless, all four learning style preferences were strongly
represented within each business major.
Loo
postulates that rather than teachers and students be focused on
their own preferred style of learning, all four styles should
be developed in the knowledge worker.