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Entered
28/09/04
3,000
CoPs AT CATERPILLAR WORLDWIDE
Powers,
V.(2004) Virtual Communities at Caterpillar Foster
Knowledge Sharing. Training & Development. 58:6 p.40-45
Can
manufacturing benefit from good KM initiatives ? Yes...try Caterpillar,
clocking up 3,000 Communities of Practices in 5 years to date for
skill sharing and continuous improvement. Target a hot business
objective then set up your own CoP ! Invite your suppliers and your
retailers too if you want ! Independent return-on-analysis studies
continue to show dramatic benefits to the company. Are you setting
one up ?

MILESTONES....
Pre-existing
sharing culture - '75 years of a genuine culture of sharing.'
1998,
Engineers discover costly duplication of tactical and strategic
solutions.
1999,
Internet Discussion Forum called Knowledge Network, 12 virtual CoPs.
Early topics - mostly on standards and regulations.
Early
example : Bolted Joints and Fasteners CoP, isolated workers linked
to each other. Small, focused, limited group worldwide... Proved
very effective.
Knowledge
entries onto central database, validated and approved by selected
community manager, assuring quality knowledge bundles. Support documents
also included.
2001,
Caterpillar University, learning organisation mandate, symbolised
:

Example,
Training Group CoP- upto 400 people with learning duties could reply
to a single question around learning in almost real time.
Non-technical
workforce and external stakeholders could not operate original CoP
interface. Redesigned interface to be user-friendly... doubled the
growth rate of users !
Metrics
evolved to 50 indicators : number of discussions, number of searches,
number of users logged on, number of participants.
2002,
800 CoPs
Invited independent dealers to participate in the Knowledge Network.
Example, Butler Machinery, 450 employees, uses K Network to enhance
staff skills on Caterpillar equipment...'share projects, emails,
problem solving, leading edge ideas... Caterpillar-designed aptitude
tests for dealers to make better selection choices of candidate
mechanics.'
2003,
1,800 CoPs
2004,
3,000 CoPs, 40,000 registered members.
'Currently, 80 % of participants are highly satisfied.'
2004,
40 + External CoPs, 7,000 registered members and growing fast.
_______________
Success
Factors of CoPs
1.
Solid links to Strategy.
'These
aren't just organized by areas of interest, but by areas of interest
where they can improve and solve problems... Caterpillar
would rather have small, targeted communities, and for their culture,
it works very well.'
2.
Ingrained Learning Culture.
'There
never was any fear of sharing ideas.'
3.
User-Friendly Tools
'A
good tool... increases the velocity of that sharing in a worldwide
organization.'
4.
Core KM Support Group
'A
group that coordinates and facilitates the activities in support
of the business goals.'
__________________
Return-On-Investment
Study
Independent
consulting firm, Metrix-Global, to identify the qualified benefits
and calculate business-cost ratio and ROI for each.
Focused
on two established CoPs : Joints and Fasteners, Dealer Service Training.
Qualitative
ROI : Productivity( up 40%), Cost (reduced 25 %), Speed (up 15%),
Quality (up 4 %), Others (16%)
Tangible
ROI : 200 % for internal CoPs; 700 % for external CoPs
'Caterpillar
was obviously happy with how the results came out... a conservative
estimate because we examined only the bulletin board (contribution)'
Conclusion
'Leaders'
perceptions shifted to managing knowledge as a strategic asset
witha bottom-line return. What started as a grassroots knowledge
management program escalated into a vast, enterprise-wide solution
involving more than half of Caterpillar's 70,000 employees.'
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