STATE
OF THE KM UNION ADDRESS
BY THOMAS STEWART,
2001
Page
2.
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DEBRIEF -
Stewart
disappoints me again in that he fails to provide any statistics
on the trends in KM making his arguments opinion-based rather
than facts-based.
We
assume because of his connections in mega-organisations he is
basing his argument from fact but that cannot be relied on as
a true depiction on the health of the KM discipline. Many consultants
may presume they are above science and that their personal experience
is all that matters. That is simply not good enough to encourage
senior managers to initiate a mult-million dollar KM program.
Is it ?
Accepting
that this is a respected opinion piece however his arguments must
contain some merit. Isolated case studies like J.P. Morgan Chase's
emphasis on people development processes are encouraging signs
of respected institutions moving from rhetoric to real practices.
To what extent they do this Stewart however cannot say. Again...lack
of science, not necessarily the fault of Stewart.
All
four stand-out accomplishments he declares should be tested.
The
European Study 2001 can provide some
basis for this testing.
KM
moved beyond fad phase - YES.
I would be concerned if only 10 % of organisations have some
sort of KM program initiated after atleast 5 years of marketplace
exposure given to this new discipline. 41 % of European companies
have some form of KM in place. Another 29 % are seriously examining
the value of KM. We can therefore confidently say that KM is been
seen to be a major player in a company's business improvement
process.
Communities
of Practice - Yes - present in a few. No - not very prominent.
Although proper CoPs (face-to-face) are present in some KM-enabled
organisations they are not prominent nor pervasive in them.
The original KM practising organisations had a few learning groups
for years. A classic case was 3M's 'skunk' group, where line employees
experimented and produced the now famous Post-It note. But few
of the new KM practising companies can say they have adopted this
practice beyond a few small groups in the organisation. In KM
journals a few companies have detailed the process of a few isolated
groups within their company but glaringly omit any outcomes to
these practices..
To say that 41 % of the European companies have some CoP makeup
is not at all proven. Even one of the original CoP practising
companies, British Petroleum, have today still only a small percentage
of their company practising proper CoP it has been admitted to
me. In Australia, from various consultant and practitioner services,
only a few departments in a handful of organisations have shown
some collegiate-style structured learning occuring currently.
So, pervasiveness, not just presence, is another test to a business
practice acceptance. CoP is a high quality learning experience
that needs trained facilitators to sustain the life of
the CoP. It takes sold-out senior leaders who demonstrate
it with their own immediate reports (see Amadeus case study in
KM Tutorials> Case Studies for more). It needs astute KM champions
to drive this new business practice in a company.
Knowledge
Sharing Cultures - NO... rarely systematically present. From
the European 2001 study, the current rationale for introducing
KM into a culture was mainly advanced data storage reasons...
not skills and capabilities building reasons. None of the top
5 reasons for using KM show this latter emphasis. Documenting
what people know has never guaranteed skill building effects with
other employees. The studies that have analysed knowledge sharing
amongst their employees show how little working knowledge is shared
with even incentive programs in place. Empowered cultures are
very different from traditional command-control cultures and researchers
have concluded that there are few empowered organisations around
because of this need for a major transition of thinking and practice.
Systematic knowledge sharing thus still has not taken on. Some
companies think that having an intranet guarantees knowledge transfer.
At best it is low-level information about isolated facts and requests..
with loads of secondary if not unwanted mail. Even electronic
discussion forums are only partially used by employees. This new
mindset can only be realised by having leaders who champion and
model it.
Stewart
does rightly say that some knowledge sharing characteristics are
being developed, albeit by accident, even in traditional staid
institutions like banks. Bank of America discovered that the real
value of promoting online banking was tracking transaction patterns
of their customer base whilst producing genuine feeling that the
customer is in control presumably of managing their finances.
They have unintentionally discovered the value of having strong
'customer capital.' Whether that has improved the bank's standing
with customers Stewart does not say but Bank of America seems
to be happy with it.
Benchmarking
and Quality some would argue is about copying and standardising.
It is not about innovation to develop unique internal processes
and products. So I don't agree with Stewart that these are other
indicators of managers transitioning to knowledge economy thinking.
With the Balanced Scorecard, it is a measurement tool but it does
not detail the 'how-tos' of the 'dashboard elements.' This may
encourage more emphasis on knowledge sharing processes but it
may not be enough to see marked transitions to a knowledge sharing
culture.
Overall,
Stewart's State of the KM Union address was interesting but weak
on hard evidence. Dear readers - always test the claims of any
journalist...including my own stated propositions and claims on
this website. Large sample size studies are a safe bet. Case studies
with before, during, but most importantly, after event/intervention
results are also invaluable. The Research section of this website
is a world-first in that it aims as much as possible to bring
you scientific analysis of KM endeavours so that we can
deal with facts rather than sincere opinions and progress the
discipline forward. That was, by the way, one of the chief recommendations
of the European 2001 study - effective education programs to promote
KM's true benefits and processes.
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