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[3 Objectives / 2 Pages]
In
a dynamic, constantly-changing insurance market, staying 'The main reason Samsung Life Insurance (SLI) supports the KMS is to keep the sales managers equipped with state-of-the-art learning content through a just-in-time system. This speed of delivery and knowledge exchange is critical for the insurance industry.' Sales managers and representatives across 7 business units, 99 branches and 1,439 regional branches were rewarded for the level of use they had with the KMS along two parameters. The first parameter was known as 'knowledge inflow' - how many times they accessed the KMS to find information and flow it to their brain. The second parameter, 'knowledge outflow',was how many times they contributed to the KMS through original knowledge documents. SLI's Knowledge Mileage Program was born from these parameters : Each log-in for information accrued 10 points to the user; and each knowledge outflow, original knowledge documents registered with KMS, accrued 200 points to the user. Users after a defined period could hand over their accrued points for cash or for overseas training. Thus SLI was able to monitor every individual's KMS activity. 18 months of monitoring till August 2001 produced the following activity graphs for both knowledge inflow and knowledge outflow
As can be seen from the graphs : (i) KMS was welcomed by many users, showing monthly knowledge inflow (hits) averaging around 3,000 eventually; (ii) knowledge outflow was far less engaging and greatly episodic in activity, peaking in the defined months where staff could redeem their accrued points for the stated incentives. But does better KMS usage lead to better performance ? |
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